A tiny gem in the heart of Connaught Street, Viola has been bringing preppy chic to the West End since 2009. At the hands of former personal stylist, Sara Lauchlan, it quickly acquired a loyal following – attracted by the eclectic selection of ready to wear brands from exclusive designers.

Also a concept store, Viola is a celebration of personal style and the one-stop destination for high-end womenswear. With featured womenswear designers including David Szeto, Forte Forte and Rachel Allegra and accessories from Rupert Sanderson and Piers Atkinson, amongst others, Viola offers carefully-sourced unique pieces and friendly, knowledgeable service.

25 Connaught Street, W2 2AY

020 7262 2722


Opening Times:

Mon - Wed: 10.00 - 18.00

Thu: 10.30 - 19.00

Fri - Sun: 10.00 - 18.00

Viola is a celebration of personal style – a one-stop destination for sartorial fashion and accessories