Asel Nova from London Chocolate


Tell us about your role and your business...


I am the co-founder and chocolate maker at London Chocolate. It is a small batch, multiple award winning bean-to-bar chocolate maker based in Connaught Village. We are passionately committed to ethical sourcing and business practices and believe that there is no reason we cannot make chocolate and make a difference. 


It is important for us to give back to the cocoa growers and to their communities which our industry and fine chocolate is vitally dependent upon.



What inspired you to become a chocolatier?


From the very beginning, food has been a great passion and I have always loved chocolate. But what started the journey was the trips to Asia and North America where we were astounded by the quality of local fine chocolate we tasted during the travels. Struck that, while London is an amazing city for food, there was not really a single two-ingredient bean to bar chocolate, we were inspired to craft our own chocolate. 



What does International Women’s Day and this year's theme ‘Break the Bias’ mean to you?


For me, breaking the bias is about inclusion in every way, and celebrating the social, economic, cultural achievements of women. Bias makes it difficult for women to move ahead and achieve success. 


We need to call out gender bias and discrimination each time we see it in order to create an environment to break bias in the community we live in and campaign for greater progress towards gender equality in all spheres of live. The more of us that stand up to bias, the better the outcome.



Which women have inspired you most throughout your life? 


Women that inspire me include Oprah Winfrey, Arianna Huffington, Tory Burch and lots of other strong, creative women. They all excel in their businesses and fields and they have had inspiring journeys that one can admire.


Asel Nova is the co-founder and chocolate maker at London Chocolate, a multiple award winning bean-to-bar chocolate maker based in Connaught Village.